AM General, the preeminent provider of global light tactical vehicles and mobility systems, is set to make a significant presence felt at the National Guard Association of the United States (NGAUS) 2023 General Conference and Exhibition. Taking place at the Reno-Sparks Convention Center in Reno, Nevada from August 18 to August 21, 2023, the event will see AM General at Booth #1419 showcasing its mission-ready capabilities, designed to serve the National Guard precisely when its support is most crucial. An additional highlight of this occasion will be the unveiling of AM General's fresh brand identity.

Jim Cannon, President and CEO of AM General, expressed the company's deep-rooted connection with NGAUS, recognizing the pivotal role the event plays in advancing the National Guard's mission to safeguard communities both at home and abroad. Cannon further enthused, "The debut of our reimagined brand identity at this exhibition is truly exciting. Our revitalized brand essence resonates with our commitment to serving those who selflessly serve to protect us, signaling a promising future for AM General."

Among the standout displays, the spotlight will shine on the HUMVEE 2-CT™ equipped with the Troop Transport Expanded Capability Kit (XCK). This conversion kit, accommodating nine personnel, boasts an impressive crush protection capability of 10,000 lbs. The kit incorporates upgraded seating with integrated restraints, a 360º weapons ring, and provisions for mounting squad weapons. The vehicle stands as a testament to AM General's prowess in deploying the latest automotive technology to the National Guard, encompassing advanced occupant safety measures, upgraded powertrain options, and enhanced mobility and maneuverability.

AM General's rejuvenated brand identity is a testament to its core ethos and culture, which revolves around serving the Warfighter. This emblematic figure, embodied by the character SGT Smith, symbolizes the unwavering dedication of those who voluntarily stand guard to preserve the nation's liberties. The overhaul of the brand identity is an encompassing endeavor, featuring an updated logo, a fresh color palette, and new imagery, all aligned to accentuate the company's role as the premier manufacturer of light tactical vehicles across the globe and to pay tribute to its end users.

Logo: The redesigned logo emanates strength and might, portrayed through an elevated font choice that underscores the potency of AM General's products. The tagline "Mission Ready, Future Driven" is seamlessly integrated, reflecting the company's commitment to crafting products tailored to the ever-evolving demands of the battlefield. A prominent star in the logo signifies the emblem that adorns its vehicles.

Color Palette: Inspired by the vivid imagery of the poem "Pikes Peak," which later metamorphosed into the song "America the Beautiful" by Katharine Lee Bates, AM General's new color palette encompasses shades such as Halcyon Sky, Enameled Plain, Amber Wave, Alabaster Gleam, and Patriot Dream. This palette not only captures the splendor of the nation but also pays homage to the valiant Warfighters who ensure its preservation. Drawing from the earth tones of the landscapes traversed by its vehicles, AM General's new visual identity takes shape.

Imagery: As part of the redefined brand identity, AM General's visuals now place the Warfighter at the forefront, emblematic of its commitment to constructing platforms that seamlessly adapt to the Warfighter's needs. The images also highlight both existing and novel vehicle capabilities, underscoring AM General's ceaseless pursuit of innovation in pushing the boundaries of what is achievable.

Source:prnewswire.com