LONDON--(BUSINESS WIRE)-- Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer analytics solution for a heavy equipment manufacturer. The client, an American corporation that manufactures heavy equipment and lawn care equipment wanted to identify key manageable and overwhelming factors that drive customer churn at the dealer level.

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According to the customer analytics experts at Quantzig, “Customer analytics comprises advanced techniques such as predictive modeling, information management, and data visualization.”

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Modern customers have access to information anywhere and anytime. This is one of the key reasons fueling the need for a mechanism to predict how customers will behave when interacting with an organization, so they can respond accordingly. Customer analytics solutions can cater to such need of organizations and effectively reduce customer churn.

The customer analytics engagement helped the heavy equipment manufacturer decrease attrition by precisely forecasting customers most likely to churn and develop the right proactive campaigns to retain them. The client was also able to increase customer loyalty, response rates, and ultimately, ROI by communicating with the right customers with relevant offers.

This customer analytics solution provided benefits that helped the client to:

• Segment customers based on spend patterns
• Identify drivers to generate a final forecast model.
• To know more about the benefits of Quantzig’s customer analytics solutions, speak to an expert

This customer analytics solution offered predictive insights on:

• Developing an interactive dashboard for continuously monitoring customer churn rates
• Increasing savings in sales opportunities by preventing customer churn
• To gain relevant insights and understand the scope of our analytics engagement, request a proposal

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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